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About Etnomat
When Etnomat's founder arrived in Sweden in 2008 and settled in a small municipality, the contrast was stark. The flavors and ingredients that had been a natural part of growing up simply couldn't be found in the local grocery stores. Getting hold of the right spices, cheeses, or preserves meant monthly trips to niche shops in the big cities.
That's where the idea was born: there must be more people like me. More people who miss specific flavors but live far from the international shops.
After studying Swedish for Immigrants, adult education, and a programming course, the vision of a digital food market began to take shape. When the doors to the job market felt narrow, the founder chose to build a door of their own. Etnomat was launched with the goal of making the world's food culture accessible to everyone, no matter where they live.
Today, 11 years later, Etnomat is a success story with steady growth of at least 20% every year. But the most exciting part isn't the numbers — it's who's shopping.
In the beginning, I thought my customers would only be people with a foreign background. Today I see a completely different picture: 65% of our customers in Sweden are Swedish, and in Denmark and Finland the majority are Danes and Finns.
This points to a fantastic trend: people across the Nordics are more open, curious, and interested in global food cultures than ever before. We're proud to be the guide that helps you discover your next favorite flavor.
We know what we sell because we love the food ourselves.
We deliver unique delicacies straight to your door in Sweden, Denmark, and Finland.
We handpick brands – products that carry genuine tradition.
With a background in programming, we've built a platform that's secure, fast, and easy to use.
Etnomat.se – the flavors of the world, delivered to your door. Handpicked delicacies from Turkey, the Middle East, Asia, the Balkans, India and more.
© 2026 Etnomat